University of Michigan Medical School
Consistently ranked in the top ten in the nation, the University of Michigan Medical School has been training medical professionals since 1850. They graduate approximately 170 physicians annually, and their alumni include Nobel Prize winners, faculty members, leading researchers and trusted doctors in hospitals around the world. The faculty is committed to creating the future of health care through discovery and a medical education that sets the standard for discourse, intellectual rigor and creativity. Their mission: To educate students, physicians and biomedical scholars and to provide a spectrum of comprehensive knowledge, research, patient care and service of the highest quality to the people of the state of Michigan and beyond.
In an effort to keep Michigan top of mind for prospective students, the Admissions team was looking for new ways to reach them throughout their school decision-making process. They also wanted ways to attract more top tier students, building upon their goal to develop the “leaders and best.” Students needed to receive messages and designs in ways that embodied the Michigan experience — energetic, engaged and informed.
RBD Creative researched not only U-M but other medical schools across the country and around the world. Interviews with current students and Admissions team members revealed key attributes of the school and its philosophy. Working closely with the Health System’s Marketing and Communications Department, we devised themes and creative styles that complemented the University’s larger branding mission. Print and digital media worked hand in hand, sharing styles from brochures and Z-cards to social media infographics and email newsletters.