University of Michigan Health System
Consistently ranked at both state and national levels, the University of Michigan Health System is at the forefront of modern health care. Their vision is to create the future of the field through discovery and to become the national leader in health care, health care reform, research, biomedical innovation and education.
In addition to the work done within the hospital and its satellite clinics, the multidisciplinary teams at U-M reach out to physicians across the country to keep them apprised of the Health System’s newest techniques, latest research and current outcomes. Physician referrals are key to the Health System’s success and help U-M provide optimal care for patients in a cost-effective manner.
Working within the structure of U-M’s branding guidelines, including typefaces, color palette and logo usage, RBD Creative designs outreach brochures and fliers featuring specific services of the Health System. Internal and external programs are handled with unique designs while still being dedicated to the overall brand.
Outcomes and Activity Reports for the Frankel Cardiovascular Center and Congenital Heart Center at C.S. Mott Children’s Hospital present a yearly challenge of displaying data in a clear and concise manner while still conveying U-M’s patient- and family-focused nature.
The Health System stays active on social media as a means to connect with a broader audience and news sources. RBD helps create infographics and branded images to accompany posts about research, milestones and accomplishments across multiple platforms.