The Blog

Social Media Outreach

First of all, what is it? According to an article I read written by Sprout Social’s Dominique Jackson, social media outreach is utilizing social networks “to raise awareness for your brand, content, or to build new relationships.” While it sounds like a formal way of saying social networking, outreach is truly more than that, and there’s a right way and a wrong way of doing it. To illustrate what I mean, we’re going to use Twitter.

Let’s start by taking a quick look at a screenshot of a few tweets posted by Michigan’s Gov. Rick Snyder. First, all four of these tweets are original content; there are no re-tweets or replies to anyone else’s tweets in this picture. As the picture shows, each of Snyder’s tweets have been retweeted at least five times and received at least three favorites. And even though you can’t see it here, all of Snyder’s tweets have replies from other Twitter users. This shows very little interaction, or outreach, on Snyder’s part. In fact, after reviewing the 17 tweets Snyder posted over the course of five days, there are no re-tweets or replies from him at all! He’s just not engaging with his audience.

Screenshot of Michigan's Gov. Rick Snyder's Twitter Account taken on 9.27.16.

Screenshot of Michigan’s Gov. Rick Snyder’s Twitter Account taken on 9.27.16.

 

Now let’s look at American television personality Montel Williams’ Twitter feed. In this picture we see two re-tweets (the first and last tweets), an original tweet (the second), and a reply (the third tweet). Williams’ second tweet, the original content, has been favorite-d by 395 people and re-tweeted 254 times. Next, we see his response to a tweet a woman named Stephanie posted that’s been favorite-d by six people. And finally, Williams has re-tweeted two other Twitter users’ posts. In fact, in a period of 15 hours, Williams has tweeted, replied or re-tweeted a total of 58 posts. In 15 hours! To say Montel Williams is engages with his audience is an understatement.

Screenshot of American TV personality Montel Williams' Twitter Account taken on 9.27.16.

Screenshot of American TV personality Montel Williams’ Twitter Account taken on 9.27.16.

In view of these two accounts… Which of the two Twitter users do you think has better social media outreach? Gov. Rick Snyder, whose usage is overwhelmingly static, or canned, if you will? Or do you think Montel Williams, who engages with his audience, has better outreach? Which one of these users would YOU follow? And finally, ask yourself: which kind of user are you, and which kind of social media outreach does your audience want?

Start Your Marketing Plan for 2017

Editor’s Note: This article, written by Dorothy, was originally published in The Lee Group, MI LLC’s eNewsletter, which can be found here.  

Start Your Marketing Plan for 2017It’s the most wonderful time of the year! The kids are back in school, cider mills are once again open and football has started up again. This is also a great time of year to take stock of your company’s marketing plan, its successes in 2016 and its goals for 2017.

This is not a quick process. You and your marketing team should plan a one-day off-site to review 2016 and plan well for 2017. Some of the elements you should review include:

  • What were your goals in 2016? Did you have specific goals for specific marketing tools or did you have an overall sales goal that marketing was supporting?
  • Did you meet or exceed these goals? If you did, fantastic! Congratulations! Can you determine which marketing tools really worked for you in support of the goals (i.e. did you launch a new social media campaign, a new website or publish a new sales catalog?)? How can you leverage the most successful elements of your 2016 marketing plan into your 2017 efforts?
  • If you fell short of your goals, do you have a clear understanding of why? Often when sales and marketing goals are not met, it comes down to a few basic issues. Were enough resources dedicated to the marketing functions (resources to include people, training, budget, etc.)? Was everyone with a role in marketing aware of the goals and their part in meeting or exceeding them? Was the company aware of and supportive of the marketing plan? Has your audience (demographic) been clearly and correctly defined? Are you marketing in ways and with tools that are appropriate for that audience?

By acknowledging successes as well as failures, you are going to be more successful in your plans for 2017.

Planning for 2017 will be significantly easier once 2016 has been carefully reviewed. You’ll want to start this planning by understanding the overall company goals for the coming year. How will marketing be involved in meeting these goals? Consider reviewing the marketing tools that were most successful in 2016 and implementing a plan that puts more resources behind those tools in 2017.

The best way to ensure a plan will be successful is to be transparent with it and hold people accountable for specific tasks. Publish the 2017 Marketing Plan within the Marketing Department and then go one step further and post it for other departments to review as well. Make sure your team members know exactly which parts of it are their responsibilities. And lastly, don’t wait until next September to talk about the goals and plan. Make time each month to review goals, celebrate success and change course if necessary.

September is a great time of year to review the current year and begin planning for even greater success in the coming year. It’s also a great time to enjoy football games and make a trip to the local cider mill!

Make it a great one everyone!

Dorothy Miller Twinney

An Icon-versation with Ann Delisi of WDET Radio

Icon-versations is an ongoing interview series conducted by RBD Creative’s president, Dorothy Miller Twinney, featuring some of Greater Detroit’s biggest, brightest, and most-influential stars. Today’s Icon-versation is with Ann Delisi, host of Ann Delisi Essential Music on WDET Radio and an influential part of Detroit media for more than 20 years

Ann Delisi and Dorothy Miller TwinneyWe had the most wonderful visitor to RBD Creative’s office in Plymouth last week. Ann Delisi of WDET Radio stopped by to chat with Mo and me about social media and all things wonderful about Detroit. I first met Ann when we helped Emery King with a fresh new website for his video production company. She was integral in helping us convey just the right message. It remains one of my all-time favorite sites we have ever built. So when Ann came to visit, I knew it was going to be a great meeting. Here’s how it went…

We started off by addressing some of her concerns about social media. Here’s the thing. These are the SAME concerns we hear from so many savvy, successful business professionals. Let’s face it; most of you are running at least one business. You don’t have time to figure out social media. It changes every day. We discussed the social media platforms she should be using, posting dos and don’ts and introduced to her the very wonderful tool known as HootSuite. Do you use HootSuite? If not, you should think about it. It makes posting to multiple social media platforms much easier and something you can do once a month or so for the entire month. Yeah, it’s a time saver. It’s also free for up to three social media platforms.

But here’s where the conversation turned into an icon-versation …

You see, Ann has lived in Detroit since 1999. Not in Midtown or Rivertown, but in a regular Detroit neighborhood, complete with challenges and urban beauty. She has a beautiful double lot that is planted chock full of lilies, flowers and vegetables. In fact, she and her husband even built a hoop house which would allow them to grow food over the winter months. They haven’t yet tried winter gardening but while she did not mean to do so, she grew a forgotten crop of lettuce all winter and discovered it this spring. “It was a little bitter,” she told us. But it grew…all winter. I found this to be a wonderful analogy to Detroit’s growth these days.

Now that you know that, it won’t surprise you that Ann is the Marketing Chair for the Greening of Detroit organization. These are the awesome people who have planted 89,000 trees since 1989 all over Detroit. They have also supported the starts of 1,617 gardens since 2003. But it gets better: they have trained 675 adults in green careers since 2010. Ann is passionate about this organization and her passion is contagious.

That led us to chat about the amazing tiny house initiative Cass Community Foundation has undertaken this year. Do you know about this? Cass Community is building 25 tiny houses for low-income people. 25! On multiple vacant lots south of Highland Park. We love this and we love Ann’s enthusiasm for Detroit. It’s honest; she lives in the middle of it and it is pure passion she has for it.

But the best part of the afternoon? Absolutely her amazing hugs and then this little tangent: yes, those are cats grocery shopping in Germany. What’s not to love about that? And what’s not to love about the amazing Ann Delisi? Check out her show on WDET Saturdays and Sundays from 11-2 . You’ll have a skip in your step all weekend!

Live broadcasting is trending

I’ve said it before and I’ll say it again: social media has taken traditional media (print, radio and television) and turned it on its ear. Since its inception, traditional media hasn’t changed much except in its formatting, whereas social media is always advancing. And now, with the advent of live broadcasting, social media is progressing even further.

Currently the hot trend in social media revolves around live broadcasting. While this brings about the discussion, “Live broadcast where mistakes happen or a video where I can piece together three or four takes to create one fluid, (hopefully) mistake-free product?” let me point out a major deciding factor. With live broadcasting, you have the possibility of audience interaction that can be seen in real time. Yes, you can now interact with your audience and broadcast at the same time. Game changing, right?

There are three major contenders in the live broadcasting arena right now: Blab.im (Blab), Periscope and Meerkat. All three platforms allow for unlimited video lengths and the possibility of interactivity that can be seen in real time. Also, the trio of platforms all use Twitter for real time interaction between the broadcaster(s) and viewers. And that’s where the similarities end.

Blab.im

Blab live broadcastingBlab, in my opinion, is the platform that’s going to bring about the most change, especially for professional use. Of the three new platforms, Blab is the only one with the ability to broadcast from a computer or an iPhone. Another distinction: Blab allows up to 4 people to broadcast on air at once from different locations. These two advantages have already begun to revolutionize the way webinars are conducted. It’s also the only platform to keep broadcasts available for replay for an unlimited amount of time. One (minor) downside to Blab? Right now, it’s only available for iPhone (but plans for an Android app are already in the works).

Periscope 

Periscope live broadcastingTwitter-owned Periscope gets major accolades across the Web for its user interface. Its said to be more intuitive and when broadcasting and much less intrusive to the broadcaster than Meerkat’s interface. With Periscope, a follower’s handle pops up onscreen and then fades away while broadcasting while Meerkat keeps a constant stream of followers on the broadcasting interface, thus limiting the broadcaster’s view. Periscope also allows you to choose whether or not your broadcast is private (only your followers can watch/view later), manage location settings, and limit the chat/tweet live stream whereas Meerkat automatically sends out public tweets while you’re broadcasting live. One con to using Periscope however is that once your broadcast is over, it’s viewable for only 24 hours, and only on the app itself or Apple TV.

Meerkat 

Meerkat live broadcastingWhile Periscope is often made out to be the live broadcasting darling, there are Meerkat features that makes it more attractive for businesses and professionals. Much like Blab, Meerkat allows you to schedule a broadcast ahead of time, which allows for adequate promotion. Also, Meerkat has Cameo, an interactive feature where the broadcaster allows a viewer to take over the stream for up to 60 seconds; contest opportunities in the making right there. On the other hand, a downside to Meerkat is that once you’re done live streaming, your followers cannot go back and watch your broadcast. However, unlike Periscope, Meerkat broadcasts are downloaded to your library and from there, you can share the link and watch it in the app or on the Web. Meerkat also has a smart embed code allowing you to embed your feed elsewhere. It will show your live stream if you’re live, show the date and time of your next upcoming stream if you’re not live, and if you have no upcoming streams scheduled, it displays stats from your last stream. Again, these are distinctions that may make Meerkat more appealing to professionals and businesses.

Live broadcasting isn’t just trendy

As of February 1st, both Facebook and YouTube have jumped on the live broadcasting wagon. You may have even recently noticed that certain pages you follow on Facebook are in your Notifications as being live with videos (for example, I’ve received notifications for xojane.com and HuffPost and Dorothy receives reports from Good Morning America). Both social media giants are still beta testing their live-broadcast offerings, but expect to see them up and running sooner rather than later.

Similarities and differences across the three major live broadcasting platforms

The similarities and differences across the three major live broadcasting platforms.

Dorothy’s One-on-One with Aretha Franklin’s Former Paperboy, Mark S. Lee

Icon-versations is an ongoing interview series conducted by RBD Creative’s president, Dorothy Miller Twinney, featuring some of Greater Detroit’s biggest, brightest, and most-influential stars. This month’s Iconversation is with Mark S. Lee, who is President and CEO of the Lee Group as well as the unofficial voice of small business in Detroit.

Mark S. Lee

Mark S. Lee, President and CEO of the Lee Group

A Man with a Passion

I interviewed my dear friend, Mark S. Lee, on a very cold Dr. Martin Luther King, Jr. day over cups of hot tea. I’ve known Mark for well over a decade now, and I’ve watched him transition from a very successful corporate executive into the passionate presiding voice of small business in Metro Detroit. Despite his professional success, newspaper column, Crain’s Detroit blog, radio show, frequent television contributions and numerous public speaking engagements, Mark is surprisingly down to earth and accessible.

Mark is the President and CEO of the Lee Group, a consultancy organization focused on strategic marketing, planning, branding, integrated communications, and training and development. Check it out here: .leegroupinnovation.com. When not consulting with his clients, Mark is an adjunct at Eastern Michigan University, public speaker and the successful voice of CBS Radio’s Small Talk with Mark S. Lee. Add a weekly blog for Crain’s Detroit Business and an avid golfing pastime, and you may wonder when Mark sleeps.

I asked Mark if he could have foreseen where he is now 10 years ago when he was Senior Vice President of Marketing for ABN AMRO. “I made the decision to walk away from the corporate world when the company wanted to move me (professionally and physically) into an area that was not my sweet spot,” he told me. It was 2012 and the Lee Group had already been in business for four years at that point, but he decided to turn his attention 100% to full-time entrepreneurialism. He told me the transition was not scary as he had been trained in his corporate career for every different situation imaginable. “That was the nice thing about corporate; I had experienced just about everything possible.” His biggest challenge? Finding clients.

So he did what any small business owner with an incredible network of friends and colleagues should do. He started talking about his company to everyone he knew, and sure enough his first client came from that network. And then the second and the third, and so on. He credits networking and word of mouth for all his early and continuing success.

Mark consults with a lot of companies – new companies as well as established companies. His advice to anyone looking to start a new business is as follows:

  • Find out what your passion is. Build a business plan around your passion.
  • Make sure you have a plan. 80% of small businesses fail in their first 28 months (Bloomberg, 2013). What will you do to mitigate this?
  • Research. Even if you can’t afford full market research, talk to your friends and colleagues and get a sense for whether or not there is interest in what you will be offering.

Becoming the Voice of Detroit Small Business

Mark S. Lee on WWJ Radio

Mark S. Lee speaks with Mark Wallace of the Detroit Riverfront Conservancy on WWJ Radio

Mark was approached by the Michigan Chronicle to write a column focusing on entrepreneurialism and small business development. Michigan Chronicle is the nation’s oldest and largest African American paper. Mark wrote Small Talk with Mark S. Lee for three years. He highlighted numerous Detroit businesses and gave small businesses a real platform for their stories. His enthusiasm for the city and the folks starting businesses in the city was contagious. Yours truly was in one of his columns years ago when I started RBD Creative in Detroit.

He made the decision to expand upon his audience in 2013 when Crain’s Detroit Business asked him to write a nine-week trial of a blog that would focus on the small business community. That was three years ago. Read his latest blog interview with Ron Bartell of Kuzzo’s Chicken and Waffles.

While at a meeting at CBS Detroit, Mark quipped, “You guys owe me a radio show!” They all laughed a bit and then CBS Detroit said, “Ok. How do you want to do this?” Mark’s vision was to host a one-hour show with four segments in which local businesses shared their stories and provided tips and ideas to small business start-ups. “Think of my Crain’s articles as a radio show,” he told them. That was in June 2014. You can hear Mark Sunday mornings on Small Talk with Mark S. Lee on CBS Radio (WWJ 950 AM).

It was at this point in our conversation that we began talking about the man behind the national holiday we were celebrating. Dr. Martin Luther King’s first time giving his powerful “I have a dream” speech was in Detroit at Cobo Hall on June 23, 1963. We sat, mesmerized by the screen on Mark’s iPhone watching and listening to this incredible man, sipping our tea and both realizing the power of the orator we were listening to. Mark then posted the speech to Facebook and we continued our conversation.

Television came next for Mark. He had become the face and voice of the small business community in Metro Detroit, and Chuck Stokes invited him to participate on his television show Spotlight in January of 2015. One of his recent appearances was a summary of the big stories of 2015 with Mark’s expectations for 2016. You might wonder what those expectations are:

  • Continued investment in entrepreneurship and continued growth in the region.
  • Sustainability will be the biggest challenge in 2016. Small businesses need to start infiltrating the neighborhoods beyond the 7.2 miles that makes up Midtown to Downtown. “There’s 132 miles left that need businesses fanning out within.” Resources also need to be made available to new businesses to reduce failure rates.
  • The Detroit educational system needs to improve. “There will not be a full renaissance until it does.” It’s great that young people are moving downtown, but once they have a kindergartener, they may move out to the suburbs.

I asked Mark what his favorite part of the renaissance of Detroit has been. “All the attention (national and international) that is rallying behind Detroit. But what makes me smile the most is how people are hugging Detroit. National media is taking a different twist now.”

Mark S. Lee

Mark S. Lee, President and CEO of the Lee Group

“Is now a good time to start a business?” I asked him next.

“Yes. I encourage people if they’re thinking about it. It’s still relatively inexpensive in Detroit, and there are a lot of good, talented people with great work ethics in Detroit. If you have a business opportunity, the right plan, you know where you want to be in three to five years, I encourage people to work with their network and with their mentors.”

Mark was born in the heart of Detroit and was raised in Northwest Detroit. He got his first job at 10 years old as a paperboy delivering The Detroit News. Each day after school, he would take his little red wagon to the distribution center and collect his papers. He would unbundle them and secure them in his shoulder bag before delivering them by foot or bike to his route. Little known facts about Mark S. Lee? He was Aretha Franklin’s paperboy, and lived next door to Lawrence Payton of The Four Tops! Soupy Sales lived down the street and Paul Williams of the Temptations lived several blocks away.

Mark has always been positive when it comes to doing business in the City of Detroit and its surrounding areas. Even at the height of the recession, Mark was optimistic. He was right. We have a lot to be proud of these days. Mark is also one of the most dedicated professionals I know in this area. So I asked him, last but certainly not least, if he would share his “Principles for Doing Business”:

  • Love what you do.
  • Even in this technological world, it’s still important to have face-to-face interaction.
  • Return phone calls within 24 hours.
  • Surround yourself with good people. Not everyone is an expert in everything, but if you surround yourself with good people, it helps you to elevate yourself in the minds of your clients. Just as important, share the credit and recognize your team.
  • Be an excellent leader.
  • Don’t overpromise and under deliver.
  • Treat people with dignity and respect. Do everything with integrity all the time.
  • Remember that people will help you. All you have to do is ask.

At the end of our conversation, he looked me square in the eyes and told me, “I’m just Mark. This is who I am and what I do.”

Indeed he is.

Check out Mark S. Lee on his website (.leegroupinnovation.com), and get ready for his Small Business Workshop coming again in May 2016. Hope to see you there! RBD Creative is proud to be one of the sponsors of this workshop.

Dorothy’s 2-2-2 Rule for Networking

Dorothy's 2-2-2 Rule for NetworkingNetworking is for everyone. If you own your own business, you network to grow that business. If you are the employee of a company, you network to build your knowledge base and learn about new stuff: technology, resources, and yes, professional opportunities. And if you are just starting out in the professional world, you want to start networking to gain mentorships, find internships and your first (and subsequent) jobs. It is truly important for all of us. So, what are some tips to be more effective?

Find the right networking opportunities for you. An easy way to do this is my 2-2-2 rule. First, you should plan to attend two networking events each month. Figure out which ones you find most successful and focus on those. You don’t need to be going to every single Chamber mixer within 50 miles to be a successful networker. But when you go to a function, make sure you are ‘all in.’ Meet people, shake hands, make relevant conversation, give out and ask for cards.

Second, spend two hours per week updating your professional social media accounts. Focus on LinkedIn and then select one or two others that make sense for your career or company. Whether it’s Facebook, Twitter, Instagram or another, seek out relevant content and post it in compelling posts. Make sure your posts are getting interaction. If they are not, take a step back and strategize the types of posts your people (friends, fans, colleagues) will find most useful. This is easy to do when you watch and know the posts that receive the most interaction. Expand on the ideas that are most popular.

Lastly, pick two people from your circle of influence and reach out to them daily. It can be an email (with an interesting article perhaps), a phone call to say ‘Hello’, a LinkedIn message or a breakfast meeting. It can be anything that puts the two of you together to remind each other of what you both do and why you need to keep each other top of mind.

That brings me to my last point about networking. We network to gain contacts, opportunities and resources for ourselves. Make sure you are not a greedy networker. Remember to give referrals to the people you are networking with. Make sure you are networking with people whom you want to refer.

At the end of the day, networking benefits everyone who has a professional role within an organization. What are my favorite networking opportunities in SE Michigan and for me and RBD Creative? Check out these links:

http://.b2bsemichigan.com

https://wbo-mich.org

https://.inforummichigan.org/home

See you at an event soon!

Dorothy Miller Twinney

Font-astic Friday

Today’s font choice comes from Mike Ouellette, RBD Creative’s Digital Manager and one of our talented photographers.

Oxygen

Working in the world of web, typefaces need to be able to be rendered by a browser so they’re scalable and readable by search engines. To that end, the Web Open Font Format (WOFF) was developed as a set of standards and to provide designers a range of fonts. Mike likes to use Google’s Oxygen — it’s clean, readable, flexible for headlines and body copy, and has just enough “character” to be fun without looking gimmicky. In fact, you’ll find this type in use on the RBD Creative website!

Oxygen can be found at https://.google.com/fonts/specimen/Oxygen

 

Frutiger_go-to_font

Coloring Your World

Frutiger_go-to_font

Last week, we shared how coloring for adults is a growing trend that allows you not only to express your creativity, but to combat stress as well. Today, we’re going to share with you some of our favorite coloring instruments.

Crayola has a multitude of coloring tools ranging from crayons, markers, and colored pencils. If you haven’t kept up on the latest crayon advancements, boxes of crayons range from 4 colors to 120 (remember when 64 was a huge deal?), and are available in glitter, twistable, washable, and even oil pastel (which according to RBD’s Creative Director, Brian Townsend, take a certain amount of skill but are very effective). Personally, I always disliked crayons because even though the sharpener was included on my box of 64, I just never felt a sharpened crayon held up to a new crayon.

Next we have colored pencils. Colored pencils range from box store quality (like Crayola and RoseArt) to artist quality where PrismaColor, Derwent and Caran d’Ache are the dominating brands. Colored pencils lend themselves to a crispness you just can’t achieve with crayons, never mind that pencil colors can easily be blended. There are scads of tutorial videos on YouTube to help you achieve some mind-blowing dimension in your coloring if you choose the route of colored pencils.

A very-oft overlooked coloring medium is watercolor pencils or crayons, though watercolor crayons can be a bit difficult to find. These work exactly the same way as crayons and pencils, but if you take a a blender pen or a simple paint brush and water, you can achieve so much more detail than just plain crayons and pencils (although sometimes, it can be a bit messy).

Finally, there are markers. There are the standard school brands such as Crayola or Pentamark, of course, but both Sharpie and Bic have stepped up their game with available colors. No more limited selections of just red, green, blue and black; each company now offers packs with up to 36 different colors. Sharpie has even taken their product a step further and begun offering markers in a variety of points, including a brush point, fine point, and ultra fine point.

For a truly artisan marker, you may want to check out Copics. Available in over 350 colors and four different tips, Copic markers are oftentimes referred to as the world’s best markers. When it comes to coloring with these (life changing) markers, Amy DuPont’s review on Nerdophiles sums it up best.

“If I had to compare the markers to a more familiar medium, I would say that they [Copic markers] are in some ways similar to paint, as the application is very smooth, the ink doesn’t bleed, and the colors blend well. They provide the coverage of paint with the accuracy and convenience of colored pencils.”

– Amy DuPont

So now, with all of these options available to you, embrace your inner Claude Monet.

“Color is my day-long obsession, joy and torment.”

– Claude Monet

Creative Trend: Coloring For Adults

The New York Times included it in its Monday Briefing this week. Upworthy’s Evan Porter wrote about it three weeks ago. And finally, The Huffington Post was writing about the trend as early as last October, which was when I originally felt both validated and inexplicably joyful as I’ve been secretly doing it for years.

What is the shameful secret I’ve been hiding but am now bringing out into the light? Coloring. Yes, coloring. The kind you do in books with Crayolas, whether they be crayons, markers, or colored pencils. You can of course use other brands of coloring instruments, but Crayola is (probably) the most recognized brand of coloring tools.

I find myself coloring when I’m particularly stressed. As someone who can barely draw a decent stick figure, coloring books allow me to be creative without the frustration of having zero talent for drawing. Apparently, I’m not alone in this practice; each article I’ve linked to above has mentioned how coloring helps combat stress. Elena Santos, the author of The Huff Post piece, takes the health benefits of coloring one step further when she states, “The practice generates wellness, quietness and also stimulates brain areas related to motor skills, the senses and creativity.”

There are dozens of sites that will allow you to print your own coloring pages, but there are just as many coloring books available through both Amazon and Barnes and Noble. So go ahead, grab a new box of crayons this weekend while you’re doing your back to school shopping, and spend an hour or two embracing your creative side while you work on your stress levels.

Happy Coloring! – Mo

The art of nature Secret Garden The Mandala Coloring Book Enchanted Forest Animal KingdomSplendid Cities

Font-astic Friday

Those curves. Those lines. Those spines. Those obliques. No, we’re not talking about the latest models on the runway. We’re talking about type. We asked our design team to list some of their favorite typefaces — their “go-to” typefaces that inspire them while they create great things.

Today’s font choice comes from Liza Kue, one of our designers who doubles as a photographer!

Liza enjoys the cleanliness and sophistication of Frutiger. For her, it has a sharpness (“those little points,” she likes to say) but never loses its readability. It’s easy to see where she’s coming from — after all, Frutiger is one of the fonts behind RBD Creative’s identity.

Frutiger can be found at http://.fonts.com/font/linotype/frutiger

 

Frutiger_go-to_font

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Who We Are

RBD Creative is a great design and marketing agency located in Plymouth, Michigan and serving Metro Detroit, Ann Arbor, and Southeast Michigan. We specialize in print and web design, tradeshow and event planning, and social media management.

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RBD Creative
9349 N Haggerty Rd
Plymouth, MI 48170
(734) 927-7168
info@rbdcreative.com