Those curves. Those lines. Those spines. Those obliques. No, we’re not talking about the latest models on the runway. We’re talking about type. We asked our design team to list some of their favorite typefaces — their “go-to” typefaces that inspire them while they create great things.
Today’s font choice comes from Liza Kue, one of our designers who doubles as a photographer!
Liza enjoys the cleanliness and sophistication of Frutiger. For her, it has a sharpness (“those little points,” she likes to say) but never loses its readability. It’s easy to see where she’s coming from — after all, Frutiger is one of the fonts behind RBD Creative’s identity.
Frutiger can be found at http://.fonts.com/font/linotype/frutiger