Evangelical Homes of Michigan
Since 1879, Evangelical Homes of Michigan has maintained a commitment to create lasting senior living and care communities for Southeast Michigan. As an agent of transformation, Evangelical Homes offers a full continuum of services and solutions to their residents and clients.
As our senior population continues to grow, Evangelical Homes realized the need to reach potential residents with a new range of services. It is no longer just about making plans to move into a community; it is about maintaining a level of wellness in your own home for as long as possible.
Given the specific audience, RBD researched attributes such as point size, formatting and color to ensure an older adult would feel comfortable reading the material. We then developed informational brochures featuring Brecon Village, Evangelical Homes’ flagship community, and LifeChoices, their continuing care at home program. Designs that evoked the desired, modern lifestyle were explored, bringing a sense of comfort and support to what may be a momentous decision about one’s parents and potentially oneself.