Archive for the Fun Stuff Category

Coloring Your World

Frutiger_go-to_font

Last week, we shared how coloring for adults is a growing trend that allows you not only to express your creativity, but to combat stress as well. Today, we’re going to share with you some of our favorite coloring instruments.

Crayola has a multitude of coloring tools ranging from crayons, markers, and colored pencils. If you haven’t kept up on the latest crayon advancements, boxes of crayons range from 4 colors to 120 (remember when 64 was a huge deal?), and are available in glitter, twistable, washable, and even oil pastel (which according to RBD’s Creative Director, Brian Townsend, take a certain amount of skill but are very effective). Personally, I always disliked crayons because even though the sharpener was included on my box of 64, I just never felt a sharpened crayon held up to a new crayon.

Next we have colored pencils. Colored pencils range from box store quality (like Crayola and RoseArt) to artist quality where PrismaColor, Derwent and Caran d’Ache are the dominating brands. Colored pencils lend themselves to a crispness you just can’t achieve with crayons, never mind that pencil colors can easily be blended. There are scads of tutorial videos on YouTube to help you achieve some mind-blowing dimension in your coloring if you choose the route of colored pencils.

A very-oft overlooked coloring medium is watercolor pencils or crayons, though watercolor crayons can be a bit difficult to find. These work exactly the same way as crayons and pencils, but if you take a a blender pen or a simple paint brush and water, you can achieve so much more detail than just plain crayons and pencils (although sometimes, it can be a bit messy).

Finally, there are markers. There are the standard school brands such as Crayola or Pentamark, of course, but both Sharpie and Bic have stepped up their game with available colors. No more limited selections of just red, green, blue and black; each company now offers packs with up to 36 different colors. Sharpie has even taken their product a step further and begun offering markers in a variety of points, including a brush point, fine point, and ultra fine point.

For a truly artisan marker, you may want to check out Copics. Available in over 350 colors and four different tips, Copic markers are oftentimes referred to as the world’s best markers. When it comes to coloring with these (life changing) markers, Amy DuPont’s review on Nerdophiles sums it up best.

“If I had to compare the markers to a more familiar medium, I would say that they [Copic markers] are in some ways similar to paint, as the application is very smooth, the ink doesn’t bleed, and the colors blend well. They provide the coverage of paint with the accuracy and convenience of colored pencils.”

– Amy DuPont

So now, with all of these options available to you, embrace your inner Claude Monet.

“Color is my day-long obsession, joy and torment.”

– Claude Monet

Creative Trend: Coloring For Adults

The New York Times included it in its Monday Briefing this week. Upworthy’s Evan Porter wrote about it three weeks ago. And finally, The Huffington Post was writing about the trend as early as last October, which was when I originally felt both validated and inexplicably joyful as I’ve been secretly doing it for years.

What is the shameful secret I’ve been hiding but am now bringing out into the light? Coloring. Yes, coloring. The kind you do in books with Crayolas, whether they be crayons, markers, or colored pencils. You can of course use other brands of coloring instruments, but Crayola is (probably) the most recognized brand of coloring tools.

I find myself coloring when I’m particularly stressed. As someone who can barely draw a decent stick figure, coloring books allow me to be creative without the frustration of having zero talent for drawing. Apparently, I’m not alone in this practice; each article I’ve linked to above has mentioned how coloring helps combat stress. Elena Santos, the author of The Huff Post piece, takes the health benefits of coloring one step further when she states, “The practice generates wellness, quietness and also stimulates brain areas related to motor skills, the senses and creativity.”

There are dozens of sites that will allow you to print your own coloring pages, but there are just as many coloring books available through both Amazon and Barnes and Noble. So go ahead, grab a new box of crayons this weekend while you’re doing your back to school shopping, and spend an hour or two embracing your creative side while you work on your stress levels.

Happy Coloring! – Mo

The art of nature Secret Garden The Mandala Coloring Book Enchanted Forest Animal KingdomSplendid Cities

Putting Our Money Where the Dog’s Mouth Is

Maizie eating peanut butter

Check out the very wonderful Maizie enjoying some of the peanut butter our friends and staff donated in our Peanut Butter for Pups drive!

We talk about “calls to action” all the time here at RBD Creative. Simply put, a call to action is when your marketing concept directly asks the audience to do something. So when we saw the Humane Society of Huron Valley’s call to action on Facebook asking for donated jars of creamy peanut butter, we answered the call in a big way.

For Dorothy, the connection to the Humane Society was a personal one: she had adopted her beloved beagle/basset hound mix, Henry, from the organization. And thus, she issued the rallying cry, asking personal friends and professional businesses to donate creamy peanut butter, even going so far as to leave a basket on the front porch of her home for a quick and easy drop-off location. For RBD employees, she raised the stakes: for every jar of peanut butter an employee donated, RBD would match the donation with 2 additional jars.

Well, folks… calls to action really do work! In just four days, RBD Creative and friends collected and donated 52 jars of peanut butter to the Humane Society of Huron Valley. We are rather certain we made a lot of pups happy. If you contributed, thanks for supporting our effort. We couldn’t have done it without you!

Who We Are

RBD Creative is a great design and marketing agency located in Plymouth, Michigan and serving Metro Detroit, Ann Arbor, and Southeast Michigan. We specialize in print and web design, tradeshow and event planning, and social media management.

Join Our Mailing List

* = required field

Contact RBD

RBD Creative
9349 N Haggerty Rd
Plymouth, MI 48170
(734) 927-7168
info@rbdcreative.com